HNBA News

HNB Assurance PLC (HNBA), a leading life insurance service provider in Sri Lanka was awarded the Best Digital Marketing Brand - Insurance in Sri Lanka at GBO Awards 2022 by Global Business Outlook, UK recently. This prestigious title was awarded following a thorough assessment of the brand’s social media and digital assets, campaigns launched across social media platforms and management of social and digital platforms of the Company.

Sharing his views, Chief Executive Officer of HNBA, Mr. Lasitha Wimalaratne stated, “HNBA is delighted to be the recipient of this award. During the past couple of years HNBA has launched several bold initiatives and campaigns across its social media channels and this is a testament to the success of all those initiatives. The brand has always been focused on connecting and building relationships with our customers and key stakeholders through emerging channels, and the social and digital assets of the brand have helped us cultivate and manage meaningful relationships with our customers. It is no secret that social media is changing the way we communicate with each other, and digital platforms are powerful tools in today’s marketing context and HNBA has used these tools in a way which it captures and communicates the values of the brand. This achievement would not have become a reality if it were not for the efforts of our digital agency, and I’m truly thankful for the support and commitment that has always been forthcoming from them”. 

Commenting on the award, Mr. Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer of HNBA and its fully owned subsidiary, HNB General Insurance Limited (HNBGI) stated, “In today’s ever-connected world, the various social media and digital platforms have become so interconnected and intertwined with one’s day to day life, that the thought of an existence without it becomes preposterous and incomprehensible. As an ever-increasing amount of content fronts the user, the challenge for any marketer is being relevant in a manner that captures one’s attention in order that it will induce engagement with the brand. At HNBA, we follow a simple yet effective approach in managing our social media platforms and that is, being simple, accurate and relevant in everything that we do and say, guided by the overarching direction of the strategic plan of the Company. This approach has helped and taken the brand a long way in the social media marketing arena and the brand will continue to assemble innovative and timely initiatives across social and digital platforms”.

Manager - Life Marketing, PR and Digital Media of HNBA & HNBGI, Mr. Shivanka Nawarathne stated. “This tremendous feat is a result of a dedicated team and their unwavering commitment. The team has always remained focused and worked towards a common goal, striving to create a real difference in everything that we create and publish. Social and digital channels of the Company are an integral part of its communication strategy, and the consistent management of these platforms are reflected in all its communication elements. Today more than ever, the usage of social and digital assets of a brand are significant and important for the success of the brand and being relevant to its customers and HNBA has always been able to create a real difference across social media platforms by building a striking and unique identity, and the brand will continue to do so by identifying emerging trends and platforms”.

HNB Assurance PLC (HNBA) is a leading Life Insurance Company in Sri Lanka with a network of 64 branches. HNBA is a Life Insurance company with a rating of ‘A+’ (lka) by Fitch Ratings Lanka for 'National Insurer Financial Strength Rating'. Following the introduction of the segregation rules by the Insurance Regulator, HNB General Insurance Limited (HNBGI) was created and commenced its operations in January 2015; HNBGI continues to specialize in motor, non-motor and Takaful insurance solutions and is a fully owned subsidiary of HNB Assurance PLC. HNB General Insurance has been assigned a 'National Insurer Financial Strength Rating' of ‘A+’ (lka) by Fitch Ratings Lanka Limited. HNBA is rated within the Top 100 brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance has won international awards for Brand Excellence, Digital Marketing and HR Excellence including the Great Place To Work® Certification, and won many awards for its Annual Reports at award ceremonies organized by the Institute of Chartered Accountants of Sri Lanka.

HNB Assurance PLC (HNBA), a leading life insurance service provider in the country has been recognized within the top 50 workplaces in Sri Lanka by the independent analyst, research and consulting firm, Great Place to Work® in Sri Lanka. The Company was also awarded the Great Place to Work® certification for the year. HNBA earned this prestigious credential based on extensive ratings provided by its employee in an anonymous survey conducted by Great Place to Work® in Sri Lanka. Great Place to Work® is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, including Best Workplaces lists and workplace reviews, Great Place to Work® provides the benchmarks, framework, and expertise needed to create, sustain, and recognize outstanding workplace cultures. Mr. Lasitha Wimalaratne, Chief Executive Officer of HNBA expressed his views stating, “As an organization with a caring heart and an uplifting spirit, our employees have always been our core pillar of strength, the heart and soul of the Company, and every decision of the organization has been centered around our employees. This recognition resonates on our trust-based, employee-centric ethos and is a testament to our contemporary HR practices. We owe our continued success to our dedicated team and their passion to take the Company to the next level. As an organization directed by its values and principles, HNBA will continuously strive to create a truly great place to be a part of, no matter what challenges we face in our journey and to be the most definite ‘employer of choice’”.

Speaking on the recognition, Mr. Dinuka Pattikiriarachchi, Chief Human Resources Officer of HNBA and its fully owned subsidiary, HNB General Insurance Limited (HNBGI) stated, “Our viewpoint on this recognition remains unchanged. We consider this repeated success as a milestone in our journey towards excellence and not an end destination. So, yes, a lot is being done and a lot more to be done. Our course is staying true to our vision and our employee value proposition, and it is well supported by everyone in the organization. The role of a great organization during these tough times is to keep the business resilient while supporting the lives which are dependent on it in whatever way it could. Employees are perhaps the most important segment of such dependents. I believe how we have taken care of our employees while achieving record-breaking business results is a testimony to the tribute we have received”. Mrs. Ayanthi Wettesinghe, Senior Manager - Human Resources of HNBA & HNBGI expressed her views stating, “We owe this recognition to the entire HNBA family, the core strength of the organization, ultimately, the ones who drive the Company forward. As a top-notch employer, HNBA has earned this recognition not once, but twice. Building a culture of empathy, integrity, inclusion, recognition, and trust has remained a top priority and as an employer of choice, this recognition reaffirms the Company’s commitment to create a positive, inspiring, and rewarding work environment for people of all walks of life and we are immensely proud of this achievement”. HNB Assurance PLC (HNBA) is a leading Life Insurance Company in Sri Lanka with a network of 64 branches. HNBA is a Life Insurance company with a rating of ‘A+’ (lka) by Fitch Ratings Lanka for 'National Insurer Financial Strength Rating'. Following the introduction of the segregation rules by the Insurance Regulator, HNB General Insurance Limited (HNBGI) was created and commenced its operations in January 2015; HNBGI continues to specialize in motor, non-motor and Takaful insurance solutions and is a fully owned subsidiary of HNB Assurance PLC. HNB General Insurance has been assigned a 'National Insurer Financial Strength Rating' of ‘A+’ (lka) by Fitch Ratings Lanka Limited. HNBA is rated within the Top 100 brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance has won international awards for Brand Excellence, Digital Marketing and HR Excellence including the Great Place To Work® Certification, and won many awards for its Annual Reports at award ceremonies organized by the Institute of Chartered Accountants of Sri Lanka.

HNB Assurance PLC (HNBA) opened doors of its refurbished Panadura Branch recently. The branch is located in the heart of Panadura, and this state-of-the art model branch has been refurbished to resonate the fresh branch look and feel introduced. The refurbished branch will offer a number of facilities to its customers and customers could avail themselves of the opportunity to obtain a comprehensive life insurance policy to suit their protection, health, savings, education and retirement needs by visiting the branch.

Sharing his views, Chief Executive Officer of HNBA, Mr. Lasitha Wimalaratne stated, “Keeping in line with the Company’s strategic expansion roadmap and enhancing our presence in the market, we’re happy to open doors of this newly refurbished branch. This branch showcases our dedication to continuously uplift the quality of our delivery and the commitment to expand our footprint by setting new benchmarks. We have taken a new approach to elevate the look and feel of our branches and to create a unique identity, and we intend in rolling this out across the HNBA branch network. The newly refurbished branch has used a sensory branding approach and can be distinguished by its design, look, and feel. Our branches are an integral part of the community which they operate in, and our aim has always been to enhance our presence and provide easy access to our diverse product portfolio and comprehensive suite of services”.

Mr. Harindra Ramasinghe, Chief Business Officer/General Manager - Advisor Distribution Channel of HNBA stated, “Branch expansions, relocations and refurbishments ensure a more convenient and customer-centric approach and is a step closer to our customers. It is our belief that the state-of-the-art facilities of this refurbished branch would benefit our customers in experiencing a superlative service and obtaining revolutionary life insurance solutions for themselves and their loved ones. Our branch network expansion will continue as it is pivotal to the growth and development of the business”.

HNB Assurance PLC (HNBA) is a leading Life Insurance Company in Sri Lanka with a network of 64 branches. HNBA is a Life Insurance company with a rating of ‘A+’ (lka) by Fitch Ratings Lanka for 'National Insurer Financial Strength Rating'. Following the introduction of the segregation rules by the Insurance Regulator, HNB General Insurance Limited (HNBGI) was created and commenced its operations in January 2015; HNBGI continues to specialize in motor, non-motor and Takaful insurance solutions and is a fully owned subsidiary of HNB Assurance PLC. HNB General Insurance has been assigned a 'National Insurer Financial Strength Rating' of ‘A+’ (lka) by Fitch Ratings Lanka Limited. HNBA is rated within the Top 100 brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance has won international awards for Brand Excellence, Digital Marketing and HR Excellence including the Great Place To Work® Certification, and won many awards for its Annual Reports at award ceremonies organized by the Institute of Chartered Accountants of Sri Lanka.