As the country is navigating a challenging recovery, with much uncertainty and limitations ahead, HNB Assurance PLC (HNBA) has introduced multi-channel communication platforms for its customers enhancing ease, convenience, and efficiency to obtain information about the products of the Company, information pertaining to their policies or any inquiries or complaints without visiting a branch. Customers could now reach HNBA by dialing its hotline on 1301 or for text-based communication on 0766 384 384 via WhatsApp or info@hnbassurance.com via email or through its social media channels. Customer Experience is a core pillar of the Company’s strategy and HNBA, as a leading life insurance service provider in the country has introduced a number of initiatives to provide a superlative experience to its customers. Sharing his views Mr. Lasitha Wimalaratne, Chief Executive Officer of HNBA stated, “Customer Experience is a journey, and the values of the brand are resonated through the service we provide to our customers at every moment and every touchpoint. The right customer experience strategy provides a seamless and consistently excellent experience across all channels and HNBA continuously strives to create an unmatched, superlative customer experience. The Company follows a simple yet effective Customer Experience mantra; that is every customer is unique and every customer has a different need. The key to providing a superlative service is by truly understating the customer beyond the words spoken. In a highly competitive market such as insurance, the right customer experience strategy can make a real difference and I’m extremely happy about HNBA’s Customer Experience Team and their efforts”. Chief Marketing and Customer Experience Officer/General Manager of HNBA and its fully owned subsidiary HNB General Insurance Limited, Mr. Dinesh Yogaratnam express his views stating, “Today’s customer is extremely discerning in terms of what they expect from organisation that they transact with, whilst the importance of the right fit in terms of product goes unsaid, a well curated customer experience strategy which is meticulously implemented can help businesses to differentiate themselves and create that real difference which is felt by the customer. Simply put, Customer Experience in today’s context is the game changer. Customers seek seamless, consistently excellent solutions across all channels and with the intention of providing a world-class customer experience, HNBA has introduced several initiatives. The Company has infused and will continue to infuse better technology capabilities as the backbone along with enhanced data capabilities as a conduit through which a superior service delivery would be facilitated. The Company has also commenced various initiatives to inculcate a Customer First Ethos amongst its staff who would be the ultimate purveyor of our services. As a brand which focuses on being attuned with the environment within which we operate, HNBA has constantly challenged the traditional business model and has adapted innovative ways to attract, win and retain its customers and will continue to set new benchmarks in terms of providing a superlative customer experience”. Speaking on the multi-communication platforms, Head of Customer Experience/Assistant General Manager of HNBA, Mrs. Shaazna Ossen stated, “HNBA has taken several initiatives to provide an exceptional service by introducing multi-communication platforms, including an easy-to-remember short code number which customers could dial from any network to get in touch with us. Moreover, the Company has a designated Complaints Management Unit to resolve complaints in an efficient manner. These communication channels will be a pivotal steppingstone for us in fostering our relationships with customers especially during these challenging times. The Complaints Management Team has been provided direct access to the Senior Management of HNBA so that every customer complaint is resolved in an efficient manner. The Customer Experience standards of the Company is on par with industry standards and the performance of the Customer Experience team is constantly monitored to ensure that standards are maintained at every level. The Company has taken a number of initiatives to uplift, motive and empower the Customer Experience team as they are the face of the Company and to ensure a delivery of a superlative service. Customers can directly reach us by dialing 1301 or via WhatsApp, email or through our social media channels and our dedicated Customer Experience Team will assist all our customers with utmost efficiency”. HNB Assurance PLC (HNBA) is a leading Life Insurance Companies in Sri Lanka with a network of 64 branches. HNBA is a Life Insurance company with a rating of ‘A+’ (lka) by Fitch Ratings Lanka for 'National Insurer Financial Strength Rating'. Following the introduction of the segregation rules by the Insurance Regulator, HNB General Insurance Limited (HNBGI) was created and commenced its operations in January 2015; HNBGI continues to specialize in motor, non-motor and Takaful insurance solutions and is a fully owned subsidiary of HNB Assurance PLC. HNB General Insurance has been assigned a 'National Insurer Financial Strength Rating' of ‘A+’ (lka) by Fitch Ratings Lanka Limited. HNBA is rated within the Top 100 brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance has won international awards for Brand Excellence, Digital Marketing and HR Excellence including the Great Place To Work® Certification, and won many awards for its Annual Reports at award ceremonies organized by the Institute of Chartered Accountants of Sri Lanka.
Sep
HNB Assurance PLC was once again recognized for its ongoing commitment to fostering a supportive and inclusive environment for women, helping them secure the prestigious "Sri Lanka's Most Outstanding Women Friendly Workplace" award at the Satynmag Women Friendly Workplace Awards 2024 powered by AICPA & CIMA.For the second consecutive year, HNB Assurance was honored with this esteemed accolade highlighting the organization’s efforts including the in.she initiative which drives the company’s employee wellbeing program, particularly targeting women, championing gender equity, work life balance and supporting their career advancement within the insurance industry. Reflecting on this achievement, Mr. Lasitha Wimalaratne, CEO of HNB Assurance, stated, “It is truly an honor to be recognized for our efforts in creating a workplace where women can grow and succeed. At HNB Assurance, we’ve always believed that diversity and inclusion are key to our strength as a company and this award shows that we’re on the right track. Our recent Great Place to Work certification is further proof of our commitment in this regard.”In addition to the company’s recognition, Padma Dissanayake, Senior Manager Technical was recognized as the Most Outstanding Female of the Sri Lankan Workplace, marking another milestone for the organization in promoting women leaders.“I also take this opportunity congratulate Padma Dissanayake on being named Most Outstanding Female Employee, which I’m certain will serve as an inspiration to all. I must also say a big thank you to the HR team along with the members of the in.she committee for steering these initiatives within the organization” added, Mr. Wimalaratne.Mr. Navin Rupasinghe, Head of Human Resources at HNB Assurance, stated, “Winning this award again clearly shows that our efforts to create a women-friendly workplace are truly making an impact. We’ve placed great importance on ensuring that our workplace is one where everyone has the opportunity to thrive equally. This recognition inspires us to keep pushing ahead and it’s rewarding to know that the work we’re doing is being noticed and making a real difference. I’d like to extend my gratitude to Satyn Magazine for this recognition, as it validates our efforts and drives us to continue building a more inclusive future for all our employees.”
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Sep
HNB Assurance PLC (HNBA) proudly joins the Insurance Month celebrations with a renewed pledge to safeguard the financial well-being and aspirations of all Sri Lankans. Despite being a relatively young company, HNB Assurance has shown remarkable growth over the years, especially the past three years, earning the trust and confidence of its policyholders.From health to home, travel to trade, savings to investments, HNB Assurance as a group as well as a standalone Life Insurance company has developed products which not only covers potential risks but also adapt to the ever-changing landscape, ensuring that every policyholder receives the protection they require.Sri Lanka has significant potential for increased insurance penetration when compared to its neighboring countries, as many citizens are yet to fully grasp the long-term benefits of insurance.Mr. Lasitha Wimalaratne, CEO of HNB Assurance, sharing his thoughts on the importance of Insurance Month and the company's vision for the future, stated, “Insurance Month is an opportunity for us to come together as an industry and reaffirm our commitment of the valuable service we provide. I truly believe that Life Insurance companies, including HNB Assurance, have a pivotal role to play in bridging this gap.” Over the years, HNB Assurance has focused on increasing awareness and accessibility with the aim of making a meaningful impact on the lives of Sri Lankans and also contributed to the nation's progress even by supporting SMEs and other businesses.“By embracing new distribution channels, entering into mutual beneficial partnerships and leveraging technology, we have significantly expanded our reach and improved service delivery,” Mr. Wimalaratne added. “Our commitment to innovation is driven by our desire to better serve our customers and to be at the forefront of the industry. We believe that by utilizing data and advanced analytics, we can offer personalized solutions that accurately identify and evaluates risks, providing our customers with the best possible protection. This customer-centric approach not only enhances customer satisfaction but also strengthens the overall resilience and growth of our community. As we look ahead, I for one am excited about the future of the insurance industry in terms of making a positive impact on the lives of all Sri Lankans”In terms of its financial performance during the first half of 2024, HNB Assurance has maintained a growth well ahead of the industry average, achieving a total Gross Written Premium (GWP) of LKR 6.4 Bn, representing a 24% increase compared to the same period last year. The company’s life fund also grew significantly, rising from LKR 30.6 Bn to LKR 35.2 Bn. The company also paid out a total of LKR 1.5 Bn in maturities and claims. Furthermore, new business premium saw an increase of 39%, while long-term endowment grew by 24%. HNB Assurance's total assets have now reached LKR 47.6 Bn, showcasing its strong financial performance and commitment to securing the future of its policyholders.
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Aug
HNB Assurance PLC (HNBA) and HNB General Insurance Limited (HNBGI), recorded outstanding financial results for the first half of 2024. Both companies demonstrated remarkable resilience, leveraging strategic foresight to deliver sustained growth within the competitive insurance landscape. The Group recorded an impressive Gross Written Premium (GWP) of LKR 10.9Bn, which is a 20% growth when compared to the corresponding period last year.Reflecting on the Group’s financial accomplishments, Mr. Stuart Chapman – Chairman of HNBA and HNBGI, expressed his confidence in the organization’s direction, stating, “Our continued financial success is a direct result of our strategic focus on technology, operational efficiency, and customer satisfaction. With so much going on around us, it is easy to lose focus, so we as a team have remained steadfast in our commitment and continue to deliver value to all our stakeholders and the results speak for themselves. The Group’s overall GWP growth of 20% and PAT growth of 14%, certainly reflect this. We honored claims and maturities exceeding LKR 3.3Bn as a Group, further solidifying the trust our policyholders have placed in us. This trust we’ve earned is a key driver, helping us continuously improve and achieve substantial growth in our Group assets, which have risen to LKR 56.5Bn from LKR 51Bn over the past six months. Additionally, our earnings per share increased by 14% and our investments grew from LKR 43.8Bn to LKR 48.7Bn during the same period positioning us well to capitalize on opportunity that lie ahead.”“Starting the year with the prestigious title of ‘Best Life Insurance Provider’ from the Indian Chamber of Commerce, we embraced the approach of ‘being the best in all we do’ guided by the principles of Protection, Persistency and Productivity. Thus, this recognition has been a catalyst for us to not only maintain but elevate our standards across all facets of our operations, which was evident by our financials during the first half of 2024, stated, Mr. Lasitha Wimalaratne, CEO of HNB Assurance PLC. “I'm proud of how our team has turned our goals into real achievements. We have continued to maintain our growth way ahead of the industry growth rate achieving a total GWP of LKR 6.4Bn which is a 24% increase when compared to the same period last year. Additionally, our life fund grew significantly, rising from LKR 30.6Bn to LKR 35.2Bn. We also paid out maturities and claims totaling LKR 1.5Bn. Our new business premium increased by 39%, long-term endowment grew by 24% while our total assets reached LKR 47.6 Bn.”With an ambitious goal of achieving a 10% market share by 2026, HNB Assurance places a strong emphasis on the development of its people. “I must also make mention of the several honors we have received during the year which includes the SLITAD People Development Award, acknowledgment as a Company with Great Managers, a mom-Inclusive Workplace and recognition from the National Convention on Quality and Productivity highlight our commitment to our people who also play a vital role on the growth of our organization. These achievements in addition to our business-related accolades along with us recently being recognized as finalists for our marketing efforts at the Drum Awards and MobEx Awards certainly validate our efforts and execution.” added, Mr. Wimalaratne.HNB General Insurance Limited (HNBGI) also experienced significant growth, with a substantial increase in its total GWP. Amidst a dynamic and complex market environment, HNBGI has demonstrated agility, not only adapting to changes but also seizing new opportunities.CEO of HNB General Insurance, Mr. Sithumina Jayasundara, emphasized the importance of agility in driving the company’s success. “In today’s rapidly changing world, it is crucial to remain agile and responsive to market trends. At HNBGI, we continue to adjust our product offerings and invest in technology to meet the requirements of our customers. This, coupled with our focus on transformational initiatives, has significantly contributed to our business success, enabling us to achieve a GWP of LKR 4.6Bn which represents a growth of 14% from last year and a three time increase when compared to the current industry growth rate.The company also saw significant growth in non-motor; fire and engineering, medical and marine insurance segments, outpacing the industry growth rate by a considerable margin. “The challenges with managing motor insurance due to rising costs is no secret, but our team has effectively leveraged on the non-motor segment, achieving growth more than 10 times the industry average and contributing LKR 2.3 Bn to our total GWP. Additionally, we have paid out net insurance claims and benefits of LKR 2 Bn, providing crucial support to our policyholders at their hour of need."Looking ahead, HNB General Insurance is poised to continue their growth trajectory expecting its investments in the new core system to take shape, “We are excited about the future as our new core system begins to take effect. This investment is improving our efficiency and service capabilities, allowing us to better meet the needs of our customers while capitalizing on emerging trends and sustaining our growth momentum.Further, throughout this year, we have actively pursued strategic partnerships to enhance our reach and provide additional value to our customers. Additionally, we launched HNBGI Loyalty Rewards collaborating with various partners to offer exclusive discounts to our policyholders, further delivering added value. We also introduced the short code '1303' to access our 24/7 dedicated hotline anytime, anywhere.” Added, Mr. Jayasundara.During the first half of the year, HNBGI earned significant local and international accolades, including the ‘Runner-up in the General Insurance category at the prestigious National Business Excellence Awards (NBEA) 2024’, ‘Best General Bancassurance Provider in Sri Lanka 2024’ from the Global Banking and Finance Review - UK, the ‘Takaful Window/Unit of the Year 2023/2024’ award from the Sri Lanka Islamic Banking & Finance Industry (SLIBFI), and the Silver Award at the SLITAD People Development Awards 2023/24.
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