As the country is navigating a challenging recovery, with much uncertainty and limitations ahead, HNB Assurance PLC (HNBA) has introduced multi-channel communication platforms for its customers enhancing ease, convenience, and efficiency to obtain information about the products of the Company, information pertaining to their policies or any inquiries or complaints without visiting a branch. Customers could now reach HNBA by dialing its hotline on 1301 or for text-based communication on 0766 384 384 via WhatsApp or info@hnbassurance.com via email or through its social media channels. Customer Experience is a core pillar of the Company’s strategy and HNBA, as a leading life insurance service provider in the country has introduced a number of initiatives to provide a superlative experience to its customers. Sharing his views Mr. Lasitha Wimalaratne, Chief Executive Officer of HNBA stated, “Customer Experience is a journey, and the values of the brand are resonated through the service we provide to our customers at every moment and every touchpoint. The right customer experience strategy provides a seamless and consistently excellent experience across all channels and HNBA continuously strives to create an unmatched, superlative customer experience. The Company follows a simple yet effective Customer Experience mantra; that is every customer is unique and every customer has a different need. The key to providing a superlative service is by truly understating the customer beyond the words spoken. In a highly competitive market such as insurance, the right customer experience strategy can make a real difference and I’m extremely happy about HNBA’s Customer Experience Team and their efforts”. Chief Marketing and Customer Experience Officer/General Manager of HNBA and its fully owned subsidiary HNB General Insurance Limited, Mr. Dinesh Yogaratnam express his views stating, “Today’s customer is extremely discerning in terms of what they expect from organisation that they transact with, whilst the importance of the right fit in terms of product goes unsaid, a well curated customer experience strategy which is meticulously implemented can help businesses to differentiate themselves and create that real difference which is felt by the customer. Simply put, Customer Experience in today’s context is the game changer. Customers seek seamless, consistently excellent solutions across all channels and with the intention of providing a world-class customer experience, HNBA has introduced several initiatives. The Company has infused and will continue to infuse better technology capabilities as the backbone along with enhanced data capabilities as a conduit through which a superior service delivery would be facilitated. The Company has also commenced various initiatives to inculcate a Customer First Ethos amongst its staff who would be the ultimate purveyor of our services. As a brand which focuses on being attuned with the environment within which we operate, HNBA has constantly challenged the traditional business model and has adapted innovative ways to attract, win and retain its customers and will continue to set new benchmarks in terms of providing a superlative customer experience”. Speaking on the multi-communication platforms, Head of Customer Experience/Assistant General Manager of HNBA, Mrs. Shaazna Ossen stated, “HNBA has taken several initiatives to provide an exceptional service by introducing multi-communication platforms, including an easy-to-remember short code number which customers could dial from any network to get in touch with us. Moreover, the Company has a designated Complaints Management Unit to resolve complaints in an efficient manner. These communication channels will be a pivotal steppingstone for us in fostering our relationships with customers especially during these challenging times. The Complaints Management Team has been provided direct access to the Senior Management of HNBA so that every customer complaint is resolved in an efficient manner. The Customer Experience standards of the Company is on par with industry standards and the performance of the Customer Experience team is constantly monitored to ensure that standards are maintained at every level. The Company has taken a number of initiatives to uplift, motive and empower the Customer Experience team as they are the face of the Company and to ensure a delivery of a superlative service. Customers can directly reach us by dialing 1301 or via WhatsApp, email or through our social media channels and our dedicated Customer Experience Team will assist all our customers with utmost efficiency”. HNB Assurance PLC (HNBA) is a leading Life Insurance Companies in Sri Lanka with a network of 64 branches. HNBA is a Life Insurance company with a rating of ‘A+’ (lka) by Fitch Ratings Lanka for 'National Insurer Financial Strength Rating'. Following the introduction of the segregation rules by the Insurance Regulator, HNB General Insurance Limited (HNBGI) was created and commenced its operations in January 2015; HNBGI continues to specialize in motor, non-motor and Takaful insurance solutions and is a fully owned subsidiary of HNB Assurance PLC. HNB General Insurance has been assigned a 'National Insurer Financial Strength Rating' of ‘A+’ (lka) by Fitch Ratings Lanka Limited. HNBA is rated within the Top 100 brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance has won international awards for Brand Excellence, Digital Marketing and HR Excellence including the Great Place To Work® Certification, and won many awards for its Annual Reports at award ceremonies organized by the Institute of Chartered Accountants of Sri Lanka.
Oct
Four renowned industry players, Macksons Solar, Hatton National Bank (HNB), HNB Assurance (HNBA) and HNB General Insurance (HNBGI) have come together to form a collaboration to provide Sri Lankan customers with a solution which blends solar technology with flexible financing solutions and all-around insurance coverage, making it easier than ever for customers to switch to clean energy and secure their investment.Mr. Sajjaad Saliheen, CEO of Macksons Power and Energy, highlighted the importance of this collaboration, starting, “For us, this collaboration is about empowering Sri Lankans to take control of their energy requirements in a sustainable manner. By teaming up with HNB, HNB Assurance and HNB General Insurance, we are offering a complete package, which includes a proven and high-quality product, the ease of financing and the peace of mind ensuring that our customer’s investment is well secured. I must take a moment to thank all our partners for coming onboard and the teams who worked tirelessly to bring this solution to the market, which I believe will truly be a game-changer for us.”Mr. Lasitha Wimalaratne, CEO of HNB Assurance shared his thoughts about the collaboration, stating,"This collaboration is particularly unique for us, given the level of customization required. However, we were eager to adapt and meet those specific needs, as it aligns with our commitment to innovation and flexibility in providing tailored insurance solutions. As one of the fastest-growing insurance companies in Sri Lanka, we are excited to partner with Macksons Holdings on this venture, which we believe will set a new standard in the industry both in terms of insurance and solar."The collaboration was officially launched through the signing of a Memorandum of Understanding (MOU), marking the start of an exciting new chapter which aims to offer Sri Lankans a unique solution, combining Macksons Solar’s cutting-edge solar technology, HNB’s financing options and the comprehensive insurance packages from HNB Assurance and HNB General Insurance. This unique combination ensures that anyone making the shift to solar can do so confidently, knowing they’re covered from every angle.“What excited us the most about this collaboration is that, by joining forces with Macksons Solar, HNB, and HNB General Insurance, we are creating a comprehensive solution that goes beyond just insurance. We are integrating financial security, renewable energy and risk management into one offering”, stated Mr. Harindra Ramasinghe, Chief Business Officer Advisor Distribution Channel of HNB Assurance. “I must thank the entire Macksons Holdings team along with our project coordinator, parent company HNB and also HNB General Insurance for joining hands in this collaboration to form this unique collaboration.”Details on solar solutions can be obtained by contacting Macksons Solar on 0704001199 and for information on HNB Assurance’s insurance covers contact 1301.
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HNB Assurance signed a Memorandum of Understanding with SMIB, marking the beginning of a strategic partnership aimed at offering financial security solutions for their customers. This collaboration will help deliver tailored products that meet the needs of SMIB’s borrowing customers as well as providing them with comprehensive life insurance coverage.CEO of HNB Assurance, Mr. Lasitha Wimalratne, sharing his views on this partnership, stated, “We are thrilled to team up with SMIB to offer integrated financial solutions that prioritize the well-being of their customers. This MOU is yet another step towards our vision of creating a more secure financial future for individuals and their families through the formation of a Partnership. We believe that by working together, we can make insurance more accessible and relevant to all."CEO of SMIB, Mr.Thushara Asurananna, shared similar sentiments, stating, "Our partnership with HNB Assurance is crucial as we strive to enhance our product portfolio and offer the best possible solutions to our customers. I certainly believe, through partnerships such as this, we can provide our customers with a more comprehensive financial service while ensuring they have the protection they seek. As we partner HNB Assurance, I’m certain that together, we can deliver exceptional value and a great service to our customers enabling them financial stability and peace of mind."Through this partnership, HNBA will work closely with SMIB to integrate insurance solutions into their product offerings, ensuring that customers have access to financial protection that aligns with their needs. This collaboration will mainly facilitate Decreasing Term Assurance (DTA) while also focusing on creating a seamless experience for customers seeking financial security in various aspects of their lives.Mr. Sanesh Fernando, Chief Business Officer - Partnerships of HNB Assurance, added, "This partnership is yet another example of our commitment to widen our reach and deliver significant benefits to all stakeholders involved. At HNB Assurance we have a proven track record, being recognized as the Best Life Bancassurance Provider for four consecutive years by the Global Banking and Finance Review. Similar to our other partnerships, our goal is to create a hassle-free experience that empowers customers to safeguard their financial futures. My sincere thanks to the management of SMIB and all the teams from HNBA involved for their support in bringing this partnership to life.”
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HNB Assurance PLC made history by hosting its Partnership Awards 2024 on an international stage for the very first time. Held at the prestigious Berkeley Hotel in Bangkok, the event brought together over 100 participants, including HNB and HNB Assurance staff, Bancassurance Officers and their families, for a night of celebration, recognition and appreciation. The Partnership Awards, a key annual event for HNB Assurance, is about acknowledging the exceptional contributions of the company’s partnership channel, which has played a critical role in the overall company’s growth. This year’s event was special, as it was the first time an awards ceremony of this nature was held outside Sri Lanka—an exciting milestone which reflects HNB Assurance’s growth and ambitious leadership and vision. Speaking at the event, Mr. Lasitha Wimalaratne, CEO of HNB Assurance shared his excitement about the channel’s achievements: “It’s a proud moment for us to be here in Thailand, celebrating the hard work and remarkable milestones of our partnership channel which has shown remarkable growth over the past couple of years. The journey of crossing the LKR 5 billion Gross Written Premium milestone is no small feat and the fact that our partnership channel now contributes almost 46% of our total GWP shows just how vital its role is, in our success. As we move ahead, we must strive to push our boundaries by staying innovative and focusing on customer satisfaction. So, congratulations to all the award winners and teams behind organizing this gala event.”Mr. Supun Dias, Assistant General Manager, Network Business of Hatton National Bank, attending the ceremony as the Guest of Honor, opined, “It truly is remarkable to see the progress HNB Assurance has made over the years. To grow year after year within a challenging economic landscape is no easy task. I am confident that with this momentum, HNB Assurance will continue to achieve greater success and set new benchmarks in the industry. It’s an exciting time and journey ahead for us as the HNB group and I’m extremely proud to be here to witness this milestone."HNB Assurance was recognized as the best Life Bancassurance Provider by the Global Banking and Finance Review for four consecutive years. Further the bancassurance team recorded an impressive milestone of 122 MDRT qualifiers out of a sales force of over 200.“What makes this event special is that we’re not just celebrating numbers, we’re celebrating our people” stated Mr. Sanesh Fernando, Chief Business Officer Partnerships. “It’s been a privilege to watch our Bancassurance Officers grow and achieve new heights each year. This event in Thailand is a reflection of just how far we’ve come together and I certainly believe that the best is yet to come. Recording 122 MDRT qualifiers including 17 COTs and 02 TOTs last year and being recognized as the Best Life Bancassurance Provider on four consecutive occasions is a testament to the dedication and hard work of our team. While these achievements highlight the exceptional talent within our Bancassurance channel, I have no doubt that we will continue reach even greater heights in the future. Finally, I’d like to take a moment to thank our parent company Hatton National Bank along with our other partner banks, financial institutions and broker network for their continued support.”
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