HNB Assurance signed a Memorandum of Understanding with SMIB, marking the beginning of a strategic partnership aimed at offering financial security solutions for their customers. This collaboration will help deliver tailored products that meet the needs of SMIB’s borrowing customers as well as providing them with comprehensive life insurance coverage.
CEO of HNB Assurance, Mr. Lasitha Wimalratne, sharing his views on this partnership, stated, “We are thrilled to team up with SMIB to offer integrated financial solutions that prioritize the well-being of their customers. This MOU is yet another step towards our vision of creating a more secure financial future for individuals and their families through the formation of a Partnership. We believe that by working together, we can make insurance more accessible and relevant to all."
CEO of SMIB, Mr.Thushara Asurananna, shared similar sentiments, stating, "Our partnership with HNB Assurance is crucial as we strive to enhance our product portfolio and offer the best possible solutions to our customers. I certainly believe, through partnerships such as this, we can provide our customers with a more comprehensive financial service while ensuring they have the protection they seek. As we partner HNB Assurance, I’m certain that together, we can deliver exceptional value and a great service to our customers enabling them financial stability and peace of mind."
Through this partnership, HNBA will work closely with SMIB to integrate insurance solutions into their product offerings, ensuring that customers have access to financial protection that aligns with their needs. This collaboration will mainly facilitate Decreasing Term Assurance (DTA) while also focusing on creating a seamless experience for customers seeking financial security in various aspects of their lives.
Mr. Sanesh Fernando, Chief Business Officer - Partnerships of HNB Assurance, added, "This partnership is yet another example of our commitment to widen our reach and deliver significant benefits to all stakeholders involved. At HNB Assurance we have a proven track record, being recognized as the Best Life Bancassurance Provider for four consecutive years by the Global Banking and Finance Review. Similar to our other partnerships, our goal is to create a hassle-free experience that empowers customers to safeguard their financial futures. My sincere thanks to the management of SMIB and all the teams from HNBA involved for their support in bringing this partnership to life.”
Jan
HNB Assurance recently concluded its much anticipated Partnership Life 2025 event, a gathering dedicated to recognizing the exceptional contributions of its Partnership Channel in 2024, while outlining its vision for 2025. Last year, the Partnership Channel reached unprecedented heights, achieving a Gross Written Premium (GWP) of over LKR 6.5 billion, a remarkable 31% year-on-year growth. The channel's New Business Premium (NBP) surpassed LKR 1.4 billion, reflecting a stellar 39% increase compared to the previous year.Speaking at the forum Mr. Lasitha Wimalaratne, CEO of HNB Assurance, remarked, "Having witnessed our journey over the past few years and reflecting on our achievements from last year, I can confidently say that we have the strongest or the best Bancassurance channel in the country. As we set our goals for the year ahead, I want to emphasize that our success is built on this incredible team’s dedication, expertise along with the strong support and commitment of our partners. As a company, while we aggressively drive growth, we have also strengthened our processes and infrastructure to enhance efficiency and better support each of you. With this strong foundation, I am confident that we can fully capitalize on the momentum and potential while together, through our collective efforts, we will reach even greater heights this year.""Partnership Life 2025 is more than just a celebration, it is a reflection that encapsulates not only the professional journey of our team but supports the well-being of their entire life, hence the name Partnership ‘Life’," said Mr. Sanesh Fernando, Chief Business Officer – Partnership Business. “Looking back on the past year, I’m proud to say it was an exceptional one for us, marked by growth across nearly every area of our business. What stands out most is the outstanding achievement of 135 MDRT qualifiers, including 22 COTs and 3 TOTs, which is a testament to the talent and caliber of our team. I must also convey my heartfelt thank you to Hatton National Bank, our other partner banks and broker network for their support. These partnerships are what continues to drive our shared journey towards excellence,” Mr. Fernando added.
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Jan
HNB Assurance PLC (HNBA), entered a strategic partnership with Singer Sri Lanka, a trusted name in retail with an extensive network of outlets Nationwide. This collaboration aims to provide HNBA policyholders the convenience of paying their insurance premiums, reinforcing the company’s commitment to customer-centric solutions.With Singer’s 400+ outlets spread across Sri Lanka, HNBA policyholders now have greater flexibility in settling their insurance premiums. Selected Singer branches will operate from 8:30 AM to 7:00 PM daily, including weekends, enabling customers to make payments at times most convenient to them. This partnership broadens HNBA’s premium payment points and ensures policyholders gain access to secure and efficient payment services close to home.Beyond convenience and transparency, this partnership aligns with HNB Assurance’s ongoing efforts to encourage cashless transactions. Reducing paper-based processes and fostering an easier payment experience while contributing to a greener planet.In addition to the partnership with Singer, HNBA continues to offer a range of premium payment options to cater to diverse customer needs. These include Direct debit, HNB Solo, mCash and eZ Cash, genie, Ipay, UPay, and Pay&Go as well as the company’s secure online payment portal available at www.hnbassurance.com.
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Jan
HNB Assurance recently held its New Year Business Launch for 2025, celebrating the outstanding progress of its Advisor Distribution Channel throughout 2024. The event served as a platform to honor high-performing managers while reflecting on key achievements from the past year. Among these notable accomplishments were a remarkable 23% growth in New Business Premiums (NBP) and an exceptional performance in Gross Written Premiums (GWP), which exceeded 6 billion LKR. Addressing the forum, Mr. Lasitha Wimalaratne, CEO of HNB Assurance, stated, “2024 was a fantastic year for us. Our growth in NBP and GWP shows how committed and capable our Advisor Distribution team is. These achievements motivate us to keep pushing boundaries and set new benchmarks in delivering exceptional customer-centric solutions and services.”Touching upon the company’s goal of reaching a 10% market share by 2026, Mr. Wimalaratne urged the team to focus on embracing technology, driving innovation and putting customers at the heart of everything they do. “As we step into 2025, we need to operate with empathy and care, because at the end of the day, we are not just selling a product, we are delivering a promise of protection and peace of mind. This will help us build trust and by earning trust and endorsement through our actions and commitment, we can strengthen our relationship and build long-term loyalty with our policyholders. Let me assure you that this mindset, combined with our ability to adapt and innovate, will enable us to sustain and accelerate the incredible growth we have maintained in recent years.”The event also celebrated the efforts of the Sales Training and Development team and branch-level managers for helping the company achieve MDRT qualifiers, including Court of the Table (COT) and Top of the Table (TOT) winners.Mr. Harindra Ramasinghe, Chief Business Officer, Advisor Distribution Channel, sharing his thoughts at the forum, opined, “What we have accomplished over the years is not the result of an individual’s effort, but rather a testament to the power of our teamwork. Every step we take and have taken is a combined effort, which includes everyone from our SBU Heads, Zonal Managers, Regional Managers, Branch Managers, Underwriters, Training Staff and our sales team etc. Each of you play an essential role in driving our success. I would like to express my deepest gratitude to every member of the team for their hard work and contribution. As we look ahead to 2025, we are filled with excitement about the new possibilities and opportunities we have in store. A couple of weeks into the year we have already seen what we are capable of and are extremely confident in our collective strength and eager to continue deliver the best for our customers and stakeholders.”
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