HNB Assurance PLC recently hosted its highly anticipated Sales Convention for 2023, filled with glitz and glamour. Held at the Shangri-La Colombo, the gala event welcomed over 900 participants nationwide, solidifying its status as the largest convention in HNBA's history.
The Advisor Distribution Channel was responsible for delivering a remarkable growth in New Business premium by 37% and GWP growth by 24% which contributed to the overall success of HNBA, in 2023. The convention served as a platform to honor and celebrate the remarkable achievements of over 500 outstanding performances of the Advisor Distribution Channel, under the categories Bronze, Silver, Gold, Super Gold, Premier Gold and Grand Awards. Further, 92 MDRT qualifiers along with 03 COT and 02 TOT winners were felicitated during the event. The pinnacle awards of the night for ‘Best Sales Advisor’ and ‘Most Valued Distribution Manager’ were awarded to Ms. Shamali Liyanage and Mr. Lakmal De Silva.
Mrs. Rose Cooray, Chairperson of HNB Assurance PLC, expressed her delight at the outstanding performance of the Advisor Distribution Channel during the year 2023, stating, "I’m extremely proud to be here tonight where we honor, in my opinion, the heartbeat of HNB Assurance - our Advisor force. Year after year, despite the challenges that were thrown their way, the advisor force has consistently demonstrated resilience and driven towards our company's goals, which is why we can confidently claim that we have the best advisors in the country. I’d like to extend my heartfelt congratulations to all the winners today, as we move forward, I am confident that our pursuit of excellence will continue to propel us towards greater heights, while we continue serve and earn trust of our policyholders.”
CEO of HNB Assurance, Mr. Lasitha Wimalaratne was full of praise for the achievements of the Advisor Distribution Channel, stating “02 years ago when we locked in on the goal of achieving 10% market share by 2026, we knew it certainly wasn’t going to be an easy task. Thanks to the incredible efforts of our Advisor Distribution Channel, we've not only made significant strides but consistently surpassed expectations, while moving towards our goal. To grow twice the industry consistently is no easy task, it takes a great team and an extraordinary effort to deliver results like this. As we celebrate achievements and other important milestones, I want to express my heartfelt gratitude to everyone. Congratulations once again and keep up the good work.”
“While meeting KPIs remains crucial, our primary focus as a company is on elevating the average income of our advisors,” emphasized Mr. Harindra Ramasinghe, Chief Business Officer – Advisor Distribution Channel. “Being part of this event, the largest Sales Convention ever hosted by HNB Assurance, is truly an honor. It signifies not just our growth as a company but also realizes our commitment to empowering our advisors. I would like to extend my heartfelt gratitude to our esteemed field management team, which includes our SBU Heads, Zonal Managers, Cluster and Branch managers, trainers and every other individual who played a pivotal role in supporting the efforts of our dedicated sales force. I also want to take this opportunity to congratulate all the winners. Your hard work, dedication and exceptional performance have truly set you apart.”
Sep
HNB Assurance PLC (HNBA) proudly joins hands with the rest of the industry to mark Insurance Month 2025, reaffirming its commitment to safeguarding the dreams, aspirations and financial security of Sri Lankans across the nation.In recent years, HNB Assurance has emerged as one of the most dynamic players in the sector, consistently delivering growth while earning the trust of its policyholders. Guided by a customer-first philosophy, the company has expanded its reach, refined its service delivery, and invested in technology to ensure protection remains accessible and relevant in today’s fast-changing world.Sharing his thoughts on the significance of Insurance Month, Mr. Lasitha Wimalaratne, Executive Director / CEO of HNB Assurance, stated, “Insurance Month is more than a celebration, it is a reminder of the vital role our industry plays in strengthening the resilience of individuals, families, and businesses. At HNB Assurance, we remain dedicated to deepening trust, driving awareness and creating value for our stakeholders through innovative solutions and a strong service ethos.”In terms of providing innovative solutions, HNB Assurance has been at the forefront of product innovation, introducing solutions tailored to evolving customer needs. Among its recent additions are Family Guard and Privileged Fast.“Our product philosophy has always been centered on people, their aspirations, their concerns and future. By continuously listening to our customers and understanding their requirements, we are able to create solutions that not only safeguard them from risk but also empower them to live with confidence.”, added, Mr. Wimalaratne.This year’s celebrations also come on the back of multiple recognitions for HNB Assurance, including being named the Best Life Insurance Company by Global Brands Magazine UK, winning the Life Insurance Sector Award at the National Business Excellence Awards, being recognized as the Best Life Bancassurance Provider, receiving the Great Place to Work Certification and being honored as one of Sri Lanka’s Most Outstanding Women-Friendly Workplaces. Collectively, these accolades not only highlight the trust and confidence placed in HNB Assurance but also serves as a testament to the way the company continues to celebrate its people, its customers and its journey forward.As the company looks ahead, it remains committed to advancing the industry through customer-centric innovation, meaningful partnerships and sustainable practices. With Insurance Month serving as a platform to raise awareness and celebrate achievements, HNB Assurance continues to stand as a trusted partner in protection for all Sri Lankans.
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HNB Assurance PLC (HNBA), one of Sri Lanka’s leading life insurance providers, has once again been honoured as one of the nation’s most outstanding women-friendly workplaces at the 2025 Satynmag Women Friendly Workplace Awards. This accolade, which marks the fourth such recognition for HNBA, underscores the organisation’s enduring dedication to creating an inclusive, progressive and empowering work environment for women across all levels of the company.The Women Friendly Workplace Awards are designed to spotlight corporations that actively promote gender equity, cultivate inclusive leadership, and champion the advancement of women within the corporate sphere. In receiving this recognition year after year, HNB Assurance continues to demonstrate that its policies and practices are not only consistent but also continuously evolving to meet the changing needs of a modern workforce.“At HNB Assurance, we believe that an enlightened workplace is one where every individual, and especially women, feel empowered to grow, contribute and innovate,” said Mr. Lasitha Wimalaratne, Executive Director / CEO of HNB Assurance. “This recognition reflects not only our dedication to embedding best-in-class HR practices, but also our conviction that true organisational strength is forged through women-friendly policies, inclusive leadership, equitable opportunity and a culture that celebrates and cultivates excellence. My sincere thanks to Satynmag for this recognition. We are honoured to be recognised as a women-friendly workplace and remain steadfast in our commitment to setting new benchmarks for empowering women in Sri Lanka.HNBA’s Head of Human Resources / DGM, Mr. Navin Rupasinghe, reflected on the achievement stating “Over the years, we have introduced a series of targeted initiatives from wellbeing programmes and leadership mentoring to structured training and responsive grievance mechanisms which go beyond symbolic gestures and instead create a tangible impact in the everyday professional lives of our employees. Winning this accolade for the fourth time assures us that these interventions are not only appreciated externally, but are also deeply resonant internally, helping us to build trust and loyalty across the organisation. I wish to extend my sincere gratitude to the in.she committee, whose contributions have been pivotal in translating our vision into meaningful action, and who continue to drive the progress that we are proud to celebrate today.”
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HNB Assurance PLC, one of Sri Lanka’s fastest-growing insurance providers, has been recognized as the Best Life Insurance Company – Sri Lanka 2024 by Global Brands Magazine, UK. This international accolade emphasizes HNBA’s position as a strong player within the life insurance sector, continuously raising the bar in customer experience, innovation and industry excellence.Throughout the year, HNBA has been celebrated with numerous local and international accolades, including being named the Insurance Sector Winner at the National Business Excellence Awards and Runner-up for Excellence in Local Market Reach (National Level). The Company has also been recognized as the Best Life Bancassurance Provider by the Global Banking and Finance Review for five consecutive years, listed among the top 40 Best Workplaces in Sri Lanka and ranked 09th among large scale work places by Great Place to Work, honored as Sri Lanka’s Most Outstanding Women Friendly Workplace 2024 and acknowledged as a Company with Great Managers.These recognitions highlight the balance of HNBA’s focus on business performance, the strength of its people, and a culture that empowers growth, the very foundations that have made the Company one of the strongest and most respected players in the insurance industry today.Speaking about the award, Mr. Lasitha Wimalarathne, Executive Director / Chief Executive Officer of HNB Assurance, stated, “Being recognized as the Best Life Insurance Company by Global Brands Magazine is an honor, as this award validates the collective efforts of our dedicated team and our commitment to protecting the dreams and aspirations of our policyholders. Our journey of growth and recognition is driven by a simple principle, keeping our customers at the heart of everything we do, while embracing innovation and building trust across every interaction. Our strong financial performance reflects this and gives us the confidence to expand further in delivering meaningful protection to all Sri Lankans. My sincere thanks to the Global Brands Magazine for this recognition and I dedicate this award to every single person who is a part of the HNBA family.”
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