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HNBA MD Discussed the Dynamic HR Practices of HNBA & HNBGI

The  „peoplefactor‟of  an  organization  with  no doubt    is itsgreatest    strength,    making    its management crucial    in    a    highly    competitive industry  such  as  Insurance. HNB  Assurance  PLC (HNBA)and    its    fully    owned    subsidiary    HNB General Insurance Limited (HNBGI)has deployed a Human Resourcestrategyfor   its   staffwhich focuses  onenriching  the  life  of  its  employees,both throughenhancing quality of time at work as well as providing for greater work-life balance. Sharing views on the Human Resource strategy, Managing Director/CEO of HNBA and HNBGIMr.Deepthi  Lokuarachchi  stated,  “The  Human  Resource  strategy  is  akey success  driverof  any  organizationand  it  is  believed  that  the  Human  Resource function adds a great deal of value to the corporationandthe „people factor‟provides for  greater stability  of  the  business  as  well  as  superior  organizational  performance.Cherished   Human   Resource   practices   could   result   in   a   pool   of   competentand dedicated employees.The  Grouppays  great  emphasis  on  its  recruitment  strategy  as well as in retaining its employees. As a Group with over 900 employees,the Strategic Human Resource practices extendbeyond the standard Human Resource practices, to help   our   staff   and   their   families   fulfill   their   aspirations   and   dreams.Extensive measures  are  taken  in  order  to  create  acontemporary  organization culturewith augmented valuesas well asasupport mechanism toenable one to go forthin one‟s career.” Speakingfurther Mr. Lokuarachchi added“The Group has an „opendoor‟ policy where employees  could  access  the  top  management concerningany  matter.  Continuous learning  and  development  is  encouraged  throughout  each  tier  of  the organization. The  Group  envisions creating  charismatic  leaders  andhas  invested  its  resources  in talent  management  and  talent  development  which  helps  in  building  competencies and   skills   within   employees.   As   part   of   the   Human   Resource   strategy,   training programs  are  conducted  on  a monthly  basis  focusing  onprofessionalas  well  as personaldevelopment of employees.These programs rangefrom personal grooming to  professional  training to  workshops  on  striking  the  right  work-life  balance  and healthy  living.A  case  in  point  here  is  the  workshop  that  was  held for  staff  on  the prevention of Dengue and H1N1 as well as a workshop to help individuals understand what  measures  should  be  takeninorderto spend the golden eve of one‟s life in a happy  and  a  healthy  manner. These  workshops  were  conducted  byDr.  Shiromi Maduwage and Dr. Sameera Sennanayake ofthe  College of  Community  Physicians of Sri  Lanka.The  Group  identifies  the  true  potentialofeach  staff  member  and  set  in place   a   compensation   scheme   which   has   both   monetary   and   non-monetary components. The  Group  constantly  encourageemployees  in enhancingleadership roles  and  in  empowering  employees  by  creating  additional  tiers  in  the  managementhierarchyto allow career progression. In addition, the Group has taken a step forward in   implementing   advanced   Human   ResourceInformationsystems and   reward schemes”.

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09

Sep

HNB Assurance Celebrates Insurance Month with Renewed Commitment to Protection and Progress

HNB Assurance PLC (HNBA) proudly joins hands with the rest of the industry to mark Insurance Month 2025, reaffirming its commitment to safeguarding the dreams, aspirations and financial security of Sri Lankans across the nation.In recent years, HNB Assurance has emerged as one of the most dynamic players in the sector, consistently delivering growth while earning the trust of its policyholders. Guided by a customer-first philosophy, the company has expanded its reach, refined its service delivery, and invested in technology to ensure protection remains accessible and relevant in today’s fast-changing world.Sharing his thoughts on the significance of Insurance Month, Mr. Lasitha Wimalaratne, Executive Director / CEO of HNB Assurance, stated, “Insurance Month is more than a celebration, it is a reminder of the vital role our industry plays in strengthening the resilience of individuals, families, and businesses. At HNB Assurance, we remain dedicated to deepening trust, driving awareness and creating value for our stakeholders through innovative solutions and a strong service ethos.”In terms of providing innovative solutions, HNB Assurance has been at the forefront of product innovation, introducing solutions tailored to evolving customer needs. Among its recent additions are Family Guard and Privileged Fast.“Our product philosophy has always been centered on people, their aspirations, their concerns and future. By continuously listening to our customers and understanding their requirements, we are able to create solutions that not only safeguard them from risk but also empower them to live with confidence.”, added, Mr. Wimalaratne.This year’s celebrations also come on the back of multiple recognitions for HNB Assurance, including being named the Best Life Insurance Company by Global Brands Magazine UK, winning the Life Insurance Sector Award at the National Business Excellence Awards, being recognized as the Best Life Bancassurance Provider, receiving the Great Place to Work Certification and being honored as one of Sri Lanka’s Most Outstanding Women-Friendly Workplaces. Collectively, these accolades not only highlight the trust and confidence placed in HNB Assurance but also serves as a testament to the way the company continues to celebrate its people, its customers and its journey forward.As the company looks ahead, it remains committed to advancing the industry through customer-centric innovation, meaningful partnerships and sustainable practices. With Insurance Month serving as a platform to raise awareness and celebrate achievements, HNB Assurance continues to stand as a trusted partner in protection for all Sri Lankans.

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27

Aug

HNB Assurance amongst Sri Lanka’s 10 Most Outstanding Women-Friendly Workplaces once again

HNB Assurance PLC (HNBA), one of Sri Lanka’s leading life insurance providers, has once again been honoured as one of the nation’s most outstanding women-friendly workplaces at the 2025 Satynmag Women Friendly Workplace Awards. This accolade, which marks the fourth such recognition for HNBA, underscores the organisation’s enduring dedication to creating an inclusive, progressive and empowering work environment for women across all levels of the company.The Women Friendly Workplace Awards are designed to spotlight corporations that actively promote gender equity, cultivate inclusive leadership, and champion the advancement of women within the corporate sphere. In receiving this recognition year after year, HNB Assurance continues to demonstrate that its policies and practices are not only consistent but also continuously evolving to meet the changing needs of a modern workforce.“At HNB Assurance, we believe that an enlightened workplace is one where every individual, and especially women, feel empowered to grow, contribute and innovate,” said Mr. Lasitha Wimalaratne, Executive Director / CEO of HNB Assurance. “This recognition reflects not only our dedication to embedding best-in-class HR practices, but also our conviction that true organisational strength is forged through women-friendly policies, inclusive leadership, equitable opportunity and a culture that celebrates and cultivates excellence. My sincere thanks to Satynmag for this recognition. We are honoured to be recognised as a women-friendly workplace and remain steadfast in our commitment to setting new benchmarks for empowering women in Sri Lanka.HNBA’s Head of Human Resources / DGM, Mr. Navin Rupasinghe, reflected on the achievement stating “Over the years, we have introduced a series of targeted initiatives from wellbeing programmes and leadership mentoring to structured training and responsive grievance mechanisms which go beyond symbolic gestures and instead create a tangible impact in the everyday professional lives of our employees. Winning this accolade for the fourth time assures us that these interventions are not only appreciated externally, but are also deeply resonant internally, helping us to build trust and loyalty across the organisation. I wish to extend my sincere gratitude to the in.she committee, whose contributions have been pivotal in translating our vision into meaningful action, and who continue to drive the progress that we are proud to celebrate today.”

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27

Aug

HNB Assurance Crowned Best Life Insurance Company by Global Brands Magazine

HNB Assurance PLC, one of Sri Lanka’s fastest-growing insurance providers, has been recognized as the Best Life Insurance Company – Sri Lanka 2024 by Global Brands Magazine, UK. This international accolade emphasizes HNBA’s position as a strong player within the life insurance sector, continuously raising the bar in customer experience, innovation and industry excellence.Throughout the year, HNBA has been celebrated with numerous local and international accolades, including being named the Insurance Sector Winner at the National Business Excellence Awards and Runner-up for Excellence in Local Market Reach (National Level). The Company has also been recognized as the Best Life Bancassurance Provider by the Global Banking and Finance Review for five consecutive years, listed among the top 40 Best Workplaces in Sri Lanka and ranked 09th among large scale work places by Great Place to Work, honored as Sri Lanka’s Most Outstanding Women Friendly Workplace 2024 and acknowledged as a Company with Great Managers.These recognitions highlight the balance of HNBA’s focus on business performance, the strength of its people, and a culture that empowers growth, the very foundations that have made the Company one of the strongest and most respected players in the insurance industry today.Speaking about the award, Mr. Lasitha Wimalarathne, Executive Director / Chief Executive Officer of HNB Assurance, stated, “Being recognized as the Best Life Insurance Company by Global Brands Magazine is an honor, as this award validates the collective efforts of our dedicated team and our commitment to protecting the dreams and aspirations of our policyholders. Our journey of growth and recognition is driven by a simple principle, keeping our customers at the heart of everything we do, while embracing innovation and building trust across every interaction. Our strong financial performance reflects this and gives us the confidence to expand further in delivering meaningful protection to all Sri Lankans. My sincere thanks to the Global Brands Magazine for this recognition and I dedicate this award to every single person who is a part of the HNBA family.”

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