HNB Assurance PLC, together with its fully-owned subsidiary, HNB General Insurance Limited, launched the 11th edition of Liya Harasara, an annual initiative aimed at paying tribute to the gracious spirit of womanhood and celebrating International Women’s Day. Sharing his views, HNBA's Chief Business Officer / GM- Advisor Distribution Channel, Harindra Ramasinghe, said, " It is a widely acknowledged fact that women are the backbone of any community, and play a crucial role in improving the quality of life for their families, as well as contributing to the growth of society and the economy. We are really happy to introduce Liya Harasara for the 11th straight year. Over the years Liya Harasara has become one of the most anticipated initiatives in our calendar. This year’s edition of Liya Harasara offers a range of special insurance benefits and in addition, we have partnered with Lanka Hospitals, Vision Care, Eric Rajapakse, Swarnamahal, Chamathka, Pizza Hut, Taco Bel and Singer to offer exclusive discount schemes to our female policyholders”. Mr Sanesh Fernando, Chief Business Officer / GM – Partnership Business, sharing his thoughts stated “Through Liya Harasara, we aim to recognize all women for their invaluable contributions, and provide them with the support they need to fulfill their many roles with confidence and peace of mind. As we celebrate International Women’s Day, I take this opportunity to invite and all females to make the most of this unique offering. The benefits of the Liya Harasara campaign can be availed from the 1st of March to the 30th of April, 2023.” Liya Harasara is an exclusive offering tailored for women and includes a range of special benefits. This year marks the 11th consecutive edition of Liya Harasara, which highlights the long-standing commitment of HNB Assurance and HNB General Insurance to empowering women and recognizing their valuable contributions. "We are proud to support women on their journey towards empowerment and progress, and look forward to continuing this celebration and recognition for many years to come." Stated, Mr Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer of HNB Assurance. “We are committed to reevaluating and improving the Liya Harasara initiative, be it through the exclusive offers or the partnership we enter. We are delighted to have HNBGI this is year too, who have come forward to offer a free Personal Accident Cover for every motor insurance policy obtained.” The 11th edition of ‘Liya Harasara’ will offer an additional Free Life Cover of up to Rs. 1 Million for one year from HNB Assurance for Regular Premium Life Insurance policies. Moreover, a Daily Benefit for child birth and pregnancy related hospitalisation subject to maximum of 3 days per year would be offered to the Policyholder. In addition, ‘Liya Harasara’ offers a free Personal Accident Cover up to Rs. 500,000 for every Motor Insurance Policy obtained by females from HNBGI. HNB Assurance PLC (HNBA) is one of the fastest growing Insurance Companies in Sri Lanka with a network of 64 branches. HNBA is a Life Insurance company with a rating of ‘A -“(lka) by Fitch Ratings Lanka for 'National Insurer Financial Strength Rating'. Following the introduction of the segregation rules by the Insurance Regulator, HNB General Insurance Limited (HNBGI) was created and commenced its operations in January 2015; HNBGI continues to specialize in motor, non-motor and Takaful insurance solutions and is a fully owned subsidiary of HNB Assurance PLC. HNB General Insurance has been assigned a 'National Insurer Financial Strength Rating' of ‘A-’ (lka) by Fitch Ratings Lanka Limited. HNBA and HNBGI are rated within the Top 100 brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance has won international awards for Brand Excellence, Digital Marketing and HR Excellence including the Great Place To Work® Certification. HNB Assurance was awarded the Best Bancassurance Service Provider in Sri Lanka by Global Banking and Finance Review and has won many awards for its Annual Reports at award ceremonies organized by the Institute of Chartered Accountants of Sri Lanka.
Jan
HNB Assurance recently concluded its much anticipated Partnership Life 2025 event, a gathering dedicated to recognizing the exceptional contributions of its Partnership Channel in 2024, while outlining its vision for 2025. Last year, the Partnership Channel reached unprecedented heights, achieving a Gross Written Premium (GWP) of over LKR 6.5 billion, a remarkable 31% year-on-year growth. The channel's New Business Premium (NBP) surpassed LKR 1.4 billion, reflecting a stellar 39% increase compared to the previous year.Speaking at the forum Mr. Lasitha Wimalaratne, CEO of HNB Assurance, remarked, "Having witnessed our journey over the past few years and reflecting on our achievements from last year, I can confidently say that we have the strongest or the best Bancassurance channel in the country. As we set our goals for the year ahead, I want to emphasize that our success is built on this incredible team’s dedication, expertise along with the strong support and commitment of our partners. As a company, while we aggressively drive growth, we have also strengthened our processes and infrastructure to enhance efficiency and better support each of you. With this strong foundation, I am confident that we can fully capitalize on the momentum and potential while together, through our collective efforts, we will reach even greater heights this year.""Partnership Life 2025 is more than just a celebration, it is a reflection that encapsulates not only the professional journey of our team but supports the well-being of their entire life, hence the name Partnership ‘Life’," said Mr. Sanesh Fernando, Chief Business Officer – Partnership Business. “Looking back on the past year, I’m proud to say it was an exceptional one for us, marked by growth across nearly every area of our business. What stands out most is the outstanding achievement of 135 MDRT qualifiers, including 22 COTs and 3 TOTs, which is a testament to the talent and caliber of our team. I must also convey my heartfelt thank you to Hatton National Bank, our other partner banks and broker network for their support. These partnerships are what continues to drive our shared journey towards excellence,” Mr. Fernando added.
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Jan
HNB Assurance PLC (HNBA), entered a strategic partnership with Singer Sri Lanka, a trusted name in retail with an extensive network of outlets Nationwide. This collaboration aims to provide HNBA policyholders the convenience of paying their insurance premiums, reinforcing the company’s commitment to customer-centric solutions.With Singer’s 400+ outlets spread across Sri Lanka, HNBA policyholders now have greater flexibility in settling their insurance premiums. Selected Singer branches will operate from 8:30 AM to 7:00 PM daily, including weekends, enabling customers to make payments at times most convenient to them. This partnership broadens HNBA’s premium payment points and ensures policyholders gain access to secure and efficient payment services close to home.Beyond convenience and transparency, this partnership aligns with HNB Assurance’s ongoing efforts to encourage cashless transactions. Reducing paper-based processes and fostering an easier payment experience while contributing to a greener planet.In addition to the partnership with Singer, HNBA continues to offer a range of premium payment options to cater to diverse customer needs. These include Direct debit, HNB Solo, mCash and eZ Cash, genie, Ipay, UPay, and Pay&Go as well as the company’s secure online payment portal available at www.hnbassurance.com.
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Jan
HNB Assurance recently held its New Year Business Launch for 2025, celebrating the outstanding progress of its Advisor Distribution Channel throughout 2024. The event served as a platform to honor high-performing managers while reflecting on key achievements from the past year. Among these notable accomplishments were a remarkable 23% growth in New Business Premiums (NBP) and an exceptional performance in Gross Written Premiums (GWP), which exceeded 6 billion LKR. Addressing the forum, Mr. Lasitha Wimalaratne, CEO of HNB Assurance, stated, “2024 was a fantastic year for us. Our growth in NBP and GWP shows how committed and capable our Advisor Distribution team is. These achievements motivate us to keep pushing boundaries and set new benchmarks in delivering exceptional customer-centric solutions and services.”Touching upon the company’s goal of reaching a 10% market share by 2026, Mr. Wimalaratne urged the team to focus on embracing technology, driving innovation and putting customers at the heart of everything they do. “As we step into 2025, we need to operate with empathy and care, because at the end of the day, we are not just selling a product, we are delivering a promise of protection and peace of mind. This will help us build trust and by earning trust and endorsement through our actions and commitment, we can strengthen our relationship and build long-term loyalty with our policyholders. Let me assure you that this mindset, combined with our ability to adapt and innovate, will enable us to sustain and accelerate the incredible growth we have maintained in recent years.”The event also celebrated the efforts of the Sales Training and Development team and branch-level managers for helping the company achieve MDRT qualifiers, including Court of the Table (COT) and Top of the Table (TOT) winners.Mr. Harindra Ramasinghe, Chief Business Officer, Advisor Distribution Channel, sharing his thoughts at the forum, opined, “What we have accomplished over the years is not the result of an individual’s effort, but rather a testament to the power of our teamwork. Every step we take and have taken is a combined effort, which includes everyone from our SBU Heads, Zonal Managers, Regional Managers, Branch Managers, Underwriters, Training Staff and our sales team etc. Each of you play an essential role in driving our success. I would like to express my deepest gratitude to every member of the team for their hard work and contribution. As we look ahead to 2025, we are filled with excitement about the new possibilities and opportunities we have in store. A couple of weeks into the year we have already seen what we are capable of and are extremely confident in our collective strength and eager to continue deliver the best for our customers and stakeholders.”
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